Are you wondering whether Twitter engagement is worth your time and effort for business, product and services marketing?
Statistically, Twitter has continued to place strongly with the other high-profile social media and professional networking sites including Facebook, LinkedIn, Pinterest and Instagram. Their innovative Twitter Ads marketing services and support have been a dynamic force to reckon with when ponied up against the likes of the behemoth Facebook which continues to lead the pack in terms of huge advertising revenue share yet Twitter is grabbing an ever-increasing market share with impressive gains in user engagement.
Social Media Examiner shares research statistics, produced by Pew Research, which point to a tremendous growth trend that is currently being experienced by Twitter. This substantial growth trend is expected to continue and for anyone looking to attract new website visitors and increased visitor engagement, click-throughs and sales conversions, you cannot overlook the importance of the social and professional media for your daily brand marketing activities.
Research & Implementation:
The dynamics of the social media and professional network giants is ever-changing and we need to stay informed of those changes so that we are applying these marketing and website exposure tools and their resources to our best advantage. Twitter continues to be a relatively easy medium to use with their brief Tweet post parameters and media/image uploading utilities which, used effectively, can bring a lot of attention to our Twitter profile and website. Use high quality, relevant images in tandem with your Twitter Tweets...they are a powerful draw that people connect with in a highly personal, and often viral, way.
For our social media marketing efforts to capture attention and produce results what we say and how we say it is critical. Make sure that you are incorporating your chosen keyword and keyword phrases in the context of your social media posts. I cannot stress enough the importance of making sure your keywording is applied consistently throughout not only your website but extending those same keywords and phrases into your social media and professional network marketing campaigns.
Remember that keywording continues to be an essential part of gaining critical traction for our websites, blogs, articles and more...anywhere we actively promote or market our business, products and/or services. We cannot afford to be passive (hit and miss, lacklustre) about what the social media and professional networks can do for our bottom line.
Personal Experience: For my own business website and literary blog site marketing endeavors I have experienced ever-increasing results from Twitter in particular, comprising approximately 65% of my overall site followers and subscribers. That is significant traction for the minimal effort required.
When I recently developed and launched this new website for Lasting Impressions Editing, I painstakingly established my own keywords and keyword phrases (through search engine keyword planning tools like Google Keyword Planning Tool). I applied those targeted keywords consistently across the website content and social media/professional networks and I experienced over five hundred unique site visits in the first two days of launch...and that was only the preliminary basics and I continue to update the site regularly to add relative, value added content.
Interactive Social Media and Professional Network Engagement:
Also critical to success with the social and professional networks is to make sure you engage with those who you follow and who follow you. Take an active, interactive one-to-one conversational engagement with genuine interest in what those folks are talking about on their own pages, comment and retweet/share their posts with others and you are bound to reap the benefits of doing so. Lack of our own engagement with others will contribute to our own decline in marketing results. By the laws of nature people reciprocate for others what they receive in kind. Do NOT make social media posts all about yourself or your products or services.
Today's marketing model is acutely focused on professional networking...don't hide behind advertising campaigns and clever marketing language to entice. Again, in my own personal experience, my professional networking efforts (connecting and conversing with individuals who share our own interests) through the development of a trusting and valued relationship, ultimately leads to much greater potential for doing future business together...and when that trusting customer or client is happy they tell others...THAT is the powerful catalyst to successful business.
Paid advertising has its own distinctive dynamics and we cannot afford to overlook that particular avenue of gaining recognition. My focus in my comments here points to a dramatically growing element of powerful connection through the social media that we simply cannot overlook nor deny. Use it to your advantage. Stamp your socials posts with your brand through carefully researched keywording and watch your site analytics for the key indicators that reflect consistently for your efforts in social media and professional network marketing.
If done effectively the numbers speak for themselves.