Inspired by the UNFORGETTABLE Rochelle Moulton, I created my own 'Manifesto' which is now shared on my About Us page. As Rochelle reflects in her post about creating our own 'manifesto', we need a bold presentation of our mission, our purpose and identity through our company focus. I wish I had seen this idea fifteen months ago on launching Lasting Impressions Editing. This is certainly not a new concept but one I will reflect on daily as a measure and powerful focal point for everything that my client services are all about. I have printed this visual and now have it conspicuously posted where I will see it frequently each and every day while I am seated in front of my computer editing, proofreading, writing and creating on behalf of my clients. Our greatest and most essential aspect of pursuing for any type of endeavor is our focus on those things, concepts and principles that drive our product and service quality to the best possible place among, above and beyond all others. We want to excel in every possible way to ensure that our customers and clients are fully satisfied with what we have provided to their benefit. Our manifesto is indeed our very own declaration of all that has its rightful and deeply meaningful place among our core set of beliefs and best practices and should be shared with anyone and everyone and as equally important...an ongoing series of touch points for us as entrepreneurs to focus on...constant reaffirmations about what we do and why! Today I have a full slate of client services on the agenda and it feels great to begin the day with refocus on power points that make it all happen. Create your own manifesto, even for your own personal benefit and focus! You can recreate any time. Think about those things that mean the most to you as an individual on the personal side and/or as a business professional who engages in critical concepts each and every day. ENGAGE CONSISTENTLY AND WITH PERSISTENCE AND PURPOSE EACH AND EVERY DAY. BEGIN YOUR DAY WITH....I BELIEVE... Countless millions of individuals and business enterprises are vying for high-positioned search results on the Internet and Google Search Engine Results Page 1 is the Holy Grail of search engine optimization today. Read on to find out how my SEO implementation is achieving those results without incurring any cost.
Regardless of your personal or business/professional endeavors, if you host your own website or blog the single most critical element of that site is web traffic. Without site visitors you might as well be sitting in front of a mirror talking to yourself…you will be neither seen nor heard. I have referred initially to Google search results positioning because Google has such a dominant role in virtually every aspect of what we do online in order to establish a voice and brand that people will want to refer to again and again. Google’s frequent algorithm updates, which are the benchmark for our online presence, interactivity and ranking, demand our focused attention in terms of search engine optimization best practices and how we present ourselves in many aspects of our content development, its marketing and more. Don’t forget the other major search engines as key components to the equation; Bing, Yahoo, Ask, AOL, WOW, WebCrawler, DuckDuckGo, Qwant, Yandex to name but a few. They all have an important role in our online lives and although each has its own search visibility and ranking criteria their principle algorithmic nuances emulate Google’s relatively closely. So how did I achieve 8 out of 10 Page 1 search results on Google with a new website, four first page search results on Bing and more without spending a dime? For many, landing first page positioning on search engine results pages (SERP’s) would indeed seem as elusive as the search for the Holy Grail. My search terms achieving these results were local and regional search terms for ‘document editing in penticton’ where Penticton (British Columbia, Canada) is my home office location. The results are no accident. Effect implementation of search engine optimization takes time, extensive research and exacting execution of best SEO practices. Scour the internet through targeted searches to find actionable on-page and meta description tagging practices that will get your site visible to the search engines and seen by users searching specifically for what you have to offer. SEO Authority Sites To say that SEO is a constant learning curve is an understatement. Search engine algorithms are frequently changing and that means that we must be informed of those changes as they occur and be prepared to implement changes to our websites and blogs, social media content metrics and more without delay. Stay informed. Easier said than done and it is a tireless, unwavering effort and if you cannot execute what leading industry experts are telling us, regardless of the reason, be sure to engage someone who will do it for you. Over the years I have subscribed to numerous authority websites in order to learn new techniques and stay informed. Establishing a web traffic online means much more than developing engaging website or blog content. It also means effective marketing through social media, paid advertising and other means addressed in other articles here. The best way to stay up to date on all the pertinent news as it happens is to subscribe to authority website blogs through their email subscribe links or RSS feed links. I subscribe to SiteProNews for the latest technical, social media, search engine news and more, an excellent resource site. Other such sites include Moz, Search Engine Land, and too many more to list here. Also refer to webmaster resource directories for essential sources of SEO insider information. I favor SPN Webmaster Resource Directory for a broad range of authority website listings. Is Your Website or Blog Search Engine Visible? If you haven’t taken effective steps to properly implement search engine optimization and updating those SEO elements on your website or blog as new algorithm updates occur you are at serious risk for total obscurity…your website invisible to users searching online for what you have to offer. High quality content is extremely important and many experts would argue that it should be your first and foremost priority. Still, effective ongoing SEO techniques and updating currently ranks first or second place depending on who you call on for advice today…and that is not about to change any time soon. Nuts & Bolts of My Search Engine Optimization Success I should preface by indicating that by virtue of the nature of my company services I have a global reach in terms of client engagement. I monitor very closely how each individual client has found me whether it be through online search engine queries, free and paid advertising, industry directory listings, client referrals, professional networking and more. Once we acquire new customers it is absolutely critical to know how those valued clients went about finding us and the deciding factors that told them that my company was right for their own specific needs. There is absolutely no sense in spending valuable time, money and resources for methods that are not producing results. EMULATE SUCCESS ~ DO NOT TRY TO REINVENT IT Emulate Successful People & Companies Look at award winning websites. It sounds cliché but it is perfectly true. Research through online search queries to find individuals and companies in your industry that are successful. Study their website thoroughly…the overall layout of their site, their content, their internal and external links, their visual content, textual wording and message conveyance, their subscribed following, their customer testimonials, ease of site navigation, their company name, page titles, headlines, sub-headlines and their effective body content. Read their blogs and articles and see how they effectively present their contact page and how effective they have conveyed what they are all about within seconds of arrival on their home/landing page. Emulate researched and demonstrated successful website development…don’t wing it and expect that because the side looks good and your story sounds good that people will flock to your site in droves. Create high quality content and implement an effective and current search engine optimization strategy. Website Development Keyword & Keyword Phrases: Keywords effectively placed throughout your website or blog content is critical. Research online for best search engine optimization techniques. Incorporate a keyword density of no more than 3%. That is to say that you should carefully and strategically infuse your keyword elements throughout your site content with a frequency or ratio of not more than three (3) words for every one-hundred (100) words of content. Stay as close to the 3% density as possible. Expert advice will vary to a degree with some suggesting up to 7 or 8% as a reasonably safe keyword/keyword phrase content saturation without risking negative response from search engines. Start at the 3% benchmark and gauge your results gradually. Where to Include Keywords: Be very clear on this issue as it is a critical factor in the SEO process:
FIND YOUR NICHE & DIFFERENTIATE It is critical that you establish right away who you are, what you offer and why you are the consumer’s best choice…why should they come to you for help or a product/service they need or want? You MUST establish your own niche – what you are good at doing – AND that what you offer is in some special way unique, something that everyone else IS NOT OR CANNOT offer themselves. THAT is ‘differentiation’…setting yourself apart. CONTACT ME TO FIND OUT MORE For a free consultation to find out more about how I can help YOU with your website or document/manuscript content development needs, click on the link above. LET’S TALK TODAY! Please share this post through the share buttons provided below in support of the author/poet and Creative Arts. Thank you! SUBSCRIBE TO THE KEY WORD BLOG VIA EMAIL OR RSS LINKS FOUND IN THE SIDEBAR…NEVER MISS A POST! © Don MacIver, Author, Poet 2015; All Rights Reserved Don MacIver Poetry © 2015 Author’s Publications © 2015 One of the most fundamental aspects of brand awareness and recognition in 2015 is the effective implementation of a solid search engine optimization campaign on our websites. Seo strategy and solid, quality content that informs, inspires and fully engages go hand in hand with the current dynamics necessary to ensure that our products or services website is highly visible in search engine results pages. I'm introducing a series of articles on this complex and challenging subject along with expert videos that will help you gain insights for moving forward with your own game plan, to improve upon your own online experience and website exposure results. What these experts share are critical steps to take to ensure that you are satisfying Google requirements and increase your site rank experience. Interestingly, it would seem that experts are somewhat at odds with the best formula for success yet in the end it would seem that content continues to win the day and elements within that content need to include keyword and keyword phrase implementation effectively situated within our article/blog titles, headlines and subheadlines and within the context of our body text where the meat of the story is conveyed. Getting a handle on what is needed in terms of our website SEO, to what extent and how we will work the implementation side of the equation...whether to research extensively and develop our own strategy and implementation or outsource this critical aspect of our website visibility for search engines and getting highly positioned on search engine results pages...without both of these elements of SEO working well our online presence is just not going to happen. As a business entity, can you afford to be restricted to an audience of one? Keep in touch to find out more by subscribing to the Key Word Blog. Take a look now... SEO in the here and now is a reality better left out of sight, out of mind you say? What is SEO anyway? Run a Google search using the term “search engine optimization” or “SEO” and the results are in the dozens of millions and for many it may read like science fiction but it is the cornerstone of search engine visibility today more than ever.
In this article I’ll talk about SEO and why it plays such a critical role for the successful engagement of your website and how search engine visibility comes into play. I can’t tell you how often I come across client websites that are seriously lacking in SEO for organic searching. When I raise the issue with those clients my initial question is most often followed by a moment of silence. Mammoth search engine mogul Google leads their industry by a landslide and their ‘algorithms’, essentially a set of rules for online presence which are defined by problem solving in a finite set of steps such that when followed as best practice by anyone with an internet purpose, define how we develop our website and related online content and brand marketing. Clients frequently ask me questions about whether on page SEO is really all that important or that effective and if it is so important, how do they go about changing their website and marketing content to achieve better results. Are you, like those clients, extremely frustrated that you have invest so much time and energy into developing an attractive website with stellar product or services content presentation and you simply are not getting the website traffic that you had expected? SEO Works Rest assured that employing SEO techniques does indeed work. There are critical steps to follow in developing your online content effectively incorporating SEO strategy and the results are telling. Research from the experts will help guide you through the steps to ensure a sound organic search optimization framework is in place. If it all seems just too complicated and time-consuming consider hiring a professional to get the job done. SEO is an ongoing process and you need to understand the basic principles to apply. You will also need to stay abreast of the frequently changing dynamics of the algorithmic playbook or risk falling perilously behind. SEO Is Here To Stay For the foreseeable future SEO will remain on the forefront of online technology and critical best practice. Search engines have their differences when it comes to the whole subject but Google being the powerhouse that it is, the other players march pretty much the same tune and regardless, if you want to be visible online (and isn’t that everyone’s greatest desire?), playing by Google’s rules becomes essential. ‘Keywords’, the buzzword on everybody’s lips in recent times, is the online language application that makes search engine visibility become a reality. Without effective development of keywords and keyword phrase implementation throughout our websites and all related online presence including blogs, marketing articles, our social media and professional networking platforms and more, the search engines cannot effectively connect with our content as it is interwoven online like a complicated web of intricate touch points all relative and relevant to our hub web and blog site locations. And without essential keyword implementation those touch point locations do not interconnect in a meaningful way that display collectively in organic search results. SEO Return On Investment When comparing costs related to implementation of effective SEO with various other available methods of online marketing including paid advertising, social media marketing, lead generation through purchased leads for email marketing platforms, we find that search engine optimization generates a considerable ROI. Given that we can even develop skills necessary to implement SEO independent of professional services, that ROI can become incrementally more productive in terms of ROI. Search Engine Reliance on Product/Service Decisions A huge majority of pre-purchase decision making now begins with customers referring to online information including product and services reviews. The internet has evolved into our daily resource for virtually every aspect of pre-purchase research in terms of which products best suit our needs to who offers those products and services and where they are located whether locally or through online purchase and shipment. In that regard, just consider for a moment where your web content needs to be in terms of visibility to capture a solid market share of your own vs. staring at a telephone that rarely rings. Without putting SEO into place wherever you exist online you will experience great difficulty getting found and that being the case internet searchers will simply go to your competitors instead. Mobile Devices and Local Search The reality of the day is that use of mobile devices has exploded. Take a look at percentages of those using their mobile technology to search for markets of interest, especially locally, is astounding though not at all surprising. People’s lifestyles today are fast-paced and demanding. They don’t have time to locate a phone book, especially where publicly telephone service is virtually non-existent. They are carrying their mobile devices for fast and ready communications and as a reference tool of choice. When they want something they want to find it fast, connect with the merchant and make a fast, informed purchase. The bottom line here is to make sure your website or blog are mobile friendly with high quality, ‘responsive’ content that has suitable presentation for the mobile technology that is quickly coming to dominate the marketplace. Quality Content Rules A close suitor to search engine optimization is the need for high quality content that is optimized with keywords, keyword phrases and anchor text. Keep your site and marketing content updated, fresh with new and relevant, useful information that site visitors can take action on right now. Suggested keyword density of 3% of overall content quantity is the current standard that should be followed. Exceeding that density level will run you the risk of negative search engine ranking and even being penalized for perceived keyword ‘stuffing’ or spam-like activity. Loading up your content with keyword elements virtually without restriction was once an acceptable practice but not anymore. Beware of best SEO practices to avoid costly penalty that could render your online presence virtually nonexistent. Make sure that you have carefully researched for best and most relevant keyword implementation as it directly applies to your market, otherwise your online presence will show up in non-relevant search results which again looks bad to search engines. Ensure that your content is carefully thought out in advance, informative and reads in a way that captures your viewer’s attention and compels their response in a positive way. Dull, overloaded content laced with redundancy only serves to frustrate a reader who typically skims through content to first of all determine if it is what they are looking for and secondly whether or not to read on and make a decision to contact you for more information or make a purchase decision. Remember, Google and the various other search engines crawl your content with frequency to evaluate your relevance and search visibility. SEO Practices; An Ongoing Process Keep this principal in your sights moving forward. Keep you content updated, highly relevant and informative and make sure your content follows best practices of the day in every respect including SEO algorithm standards. Stay abreast of new trends and necessary practices online. If your business is not developing in a positive direction you are falling behind and your competitors are moving full steam ahead. Stay sharp and innovative…don’t copy, be creative, relevant and exceptional. Know your marketplace and your competitors, offer value and differentiate yourself and what you offer with something of value that your competitors do not or cannot offer in kind. Keyword Planning Effective SEO planning and implementation begins with finding the right keywords to adopt for your own product or service orientation. Make sure your keywords are creative yet highly relevant. Do not rely simply on your imagination to establish a list of best-use keywords and keyword phrases. There are a number of effective keyword planning tools available online. One such tool is the Google Adwords Keyword Planner Tool. While the Adwords element of this Google service is paid, the keyword planner tool is free. As with any such tool, it takes a little practice to understand the dynamics of the tool and how best to manipulate your keyword search for best results. This Google keyword essential tool in the webmaster arsenal produces a host of single word and keyword phrase combinations, their relative monthly frequency in organic searches, their level of competition, suggested bid level for PPC campaigns and more. While in the early stages of your online presence, the time when you are a relative unknown, best practice suggests that you opt for those keywords from the planner tool results that are frequently/most commonly used in search terms AND which are relatively medium-level in terms of competition rating. Both of these values are stated in the keyword results page(s) which will also deliver keyword results in terms of relevant groups to target. Understanding the dynamics of this tool’s best keyword parameters to suggest and ensuing results is critical to finding and implementing the best possible keyword content for your online optimization. Where To Effectively Place Keywords/Phrases Just as important as finding the best keyword and keyword phrase combinations to implement is where to place your keyword elements. Website and Blogs: Titles and Headings/Subheadings – Including keyword elements within the context of titles and headings/subheadings on your website and blog are essential elements of website SEO. Make sure that where keywords are applied in these elements they read back naturally (as a natural component of the sentence or title/heading structure). If on reading back an optimized title or heading the keyword seems unnatural or out of place then you MUST re-phrase until that natural read is achieved, otherwise the search engines will penalize you for perceived spam-like content/keyword stuffing activity. Make such content highly relevant and compelling. The title and headings are the starting point for capturing your reader’s attention. Make the best out of creative, captivating title and heading content that compels your site visitors to want to read on rather than click out. Body Text – Incorporate carefully planned and executed keywords and keyword phrases within the context of your content, ensuring that the keyword elements are highly relevant to the subject matter. Maintain that ‘natural’ integration of your keyword elements wherever they are placed within your content. SEO analysis takes into account which keywords and phrases are used and where they are placed for greatest effectiveness in that natural presence within the context of your content. Exceed the current suggested guideline of a maximum 3% keyword density of your content to your detriment. Remember, the search engines are keeping track! Remember too, that long tail keywords work very naturally within the context of sentences. Also an effective SEO application is the use of keyword synonyms, words that are similar to primary keywords and are also picked up and favoured by the search engines. Content Tags – Content tags are a critical element of search engine optimization. As the name would suggest, content ‘tags’ are essential content identifiers that are picked up by the search engines and help to ensure that your content shows up in organic search results. Play down the importance of careful tag selection. Web writers often rush this element of content publication online having completed the blog post or article itself and feeling that the tags are insignificant or non-essential. Give tagging as much attention as the determination of keyword selection and make sure that some of those top keywords (always highly relevant to the content itself) are found in the tags as well. Tag keyword elements are as critical as implementation within body text and post titles or headlines. Meta Tags – Where you have access to your website or blog meta descriptions in your site’s dashboard, editor or settings controls, make sure your site’s top keywords are included in your meta tag descriptions. Incorporating this critical element of website SEO is extremely important. Search engines continue to include the meta tags as one of the key identifiers of online content. While some search engines give this element less significance, it continues to be a barometer of measure in the search visibility process. Sidebar Content SEO – Another often overlooked element for SEO opportunity is sidebar content. While there is less opportunity for inclusion of keywords in your narrower sidebar fields, don’t exclude them from the optimization strategy. Whether within the brief context of a sidebar element or its title/heading, infuse that content with relevant keywords as well. Always be mindful of the overall site keyword density when adding SEO to sidebar elements. Site Navigation Bar – Keywords can also be used in page name tabs within the navigation bar and site maps. Tab names are normally very brief in length, a matter of one, two or three words. Ensure the page name so tabbed reads highly relevant and natural. Header Text; Headings & Sub-headings – Whether stand alone within the header element of a website or blog or as a text overlay in the header, here is another perfect opportunity to apply keyword elements…in moderation. Headers should not be cluttered with excess textual content...case in point our own homepage header. Keep your header clean, attractive, visually pleasing and always relevant to the site’s purpose and conveyance. Maintain a high level of quality and in a few well placed words identify to the site visitor exactly what your site is all about…this is NOT the place to fall short in that respect. A brief call to action can also be effectively well-placed in the header to prompt the visitor to find out more. Remember that statistically, you have but a few minutes to engage your website visitors – they must be able to clearly identify what your site is about and what you offer with a quick scan of your homepage and within no more than five or six minutes, preferably sooner. The growing trend in the day is minimal website or blog visitor tolerance for fluff or ambiguous content. They want to know within a few minutes of landing on your site that your content will provide them with what they are looking for…or they will click out fast and never return. Anchor Text – Within the context of your article or blog body text incorporate a few words of sentence wording as ‘anchor text’ linking to related content or elements on another page of your site just I did above with “our own homepage header” linking to this site’s homepage. Anchor text linking is yet another form of on page SEO which actually helps search engine crawlers understand the mapping or site layout dynamics by linking your various site pages in this manner. Anchor text is an easy application of natural SEO writing and content strategy. Social Media Optimization – Often overlooked, social media locations are yet another critical element of your SEO strategy and implementation. Start your SEO right on your social media profile whether Twitter, Facebook, Google+, Pinterest, Instagram and more. Make sure to extend your SEO strategy to your professional LinkedIn profile as well. This cannot be understated. Carry your SEO across your entire online presence using the same essential keyword group to ensure that an online correlation of all of those elements are picked up by the search engines. In conclusion, webmasters want to be ever-mindful of SEO implementation and the various elements of your web content to incorporate keywords and keyword phrases to your best advantage. Post a list of these critical elements for SEO best practice in a conspicuous location above or reasonably close to your computer as a constant reminder every time you update your site with a new post or refresh your site’s flagship elements that will drive traffic to your site. Have you created YOUR own signature online for brand recognition that sticks? In this article I'll share with you how I have developed and shared that signature through carefully designed blog articles just like this one and SEO and social media optimization to create a powerful loop that funnels web traffic back to my hub location.
Creating The 'Loop' What is a hub location on the web? Essentially, website owners and administrators need to establish their own online 'hub' which is usually their primary website or blog, and used to connect online marketing activity and channel or 'funnel' web traffic back to the hub location for maximum hub exposure. Just as a an internet/ethernet service provider is a hub that connects a multiple of ethernet devices together to make them act as a single network segment, you want to connect your own core network of social media and professional networking sites by distribution of your website articles or blog posts and linking each of those network post connections back to your hub location...your primary website or blog. By establishing those connections, keyword infused and hashtag energized article or blog content and social and professional network posts and links back to your primary site, carrying forward the same keywords and hashtags to each connection enroute in the loop, you will begin to see a powerful pattern and interconnected relationships developing throughout this dynamic loop that lead to increased brand recognition and engagement including sharing your posts, increased web traffic to your primary website or blog, interactive engagement and new customer/client relationships beginning to develop, new sales activity burgeoning from that funneling traffic. Booyah!! As you repeat the funneling cycle through your 'loop' of connections online seeds are planted and the more your targeted audience sees your news, your blog posts, your shared wisdoms and your authority level through shared expertise they begin to develop a sense of brand recognition for your products or services....in essence, your signature online! Well there's got to be a medal for that right?! Social Media Post Design & Implementation Research to find your own core keywords that will identify in singular or phrased keywords and anchor text in combination with linking back from your social and professional networks to your primary website or blog, your hub. The Google Adwords Keyword Planner Tool is an excellent resource for finding the best possible keywords for your type of business or marketing endeavour. Every single word you implement on your socials and pro networking locations MUST be carefully planned and orchestrated through dynamic posts that capture attention and pull readers back through the funnel stream to your home base...your website or blog. Make sure you test different keywords and hashtags by carefully targeting your audience and monitor success and shortfalls in engagement results through thorough analysis of your socials analytics. There are critical clues within that analytics data that will tell you who is taking notice, where they are, their age demographics, likes and dislikes, their language, their vocations (if they have reported same) and more. Dynamic Results From The Loop As you begin to capture a feel for key ingredients for your branding recipe the positive indicators should be reflected in the individual post and analytics data. In the past week my socials post impressions, Twitter in particular, have shown tremendous gains in reader engagement, favorites and retweeting. I am now seeing single post impressions activity now surpassing an 2,200 within 48 hours. There's no getting around the amount of work involved in achieving those numbers but following is a summary of chronological steps to help increase your own social media and professional network brand marketing results:
You will find related articles on this subject by visiting/subscribing to the Key Word Blog or by using the Contact Form on our Contact page (or other contact information provided) and I will be happy to send you a link to the blog. Establish your brand recognition strategy today and watch for future related posts On The BloG! photo c/o Google Search Images for 'brand recognition |
Don MacIver, Owner, Editor writes on his daily commitment to helping clients get results from their content Key Word BlogSUBSCRIBE
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