How best do we as business groups or individuals and those who have products and/or services to sell most effectively get the message out to the masses in an efficient, targeted way so that we are not simply throwing darts aimlessly in the air instead of highly focused, targeted audience reach for that ever-elusive bullseye? The time and cost factors involved are crucial to our success.
Whether a small business startup, a corporate entity, a publishing author, writer or an individual wanting to gain exposure for what it is we have to share through our online presence, our websites and blogs, the challenge of how best to market our content, how best to strategize going about getting the word out is foremost in our minds. In this article I will share a host of articles, as posted by Social Media Examiner, an outstanding resource for maximizing our social media tools and strategy to our best advantage, through their article post 31 Must Read Social Media Marketing Articles.
Perhaps the single most important lesson that I have learned over the years is that through researching those who have succeeded and achieved levels of expertise in their respective industry we discover through process and execution of those proven methods that it is much better to emulate success rather than attempting to reinvent the wheel in terms of marketing for brand awareness and recognition.
Adaptability to change is key to moving forward as the dynamics of search engine algorithms change with frequency. Optimization of our website content, the website or blog itself, article titles, headings, subheadings and body text, meta tag descriptions and more all have to change as new search parameters are introduced. Much as most of us would love to see this as a one-off effort on our part, far from the reality.
From the 31 articles shared in the linked post by Social Media Examiner we find a generous resource of best practices written by experts in the social media marketing industry who share ways to zero in on what will work best for our respective targeted audience.
Here is a shortlist of ten of the thirty-one articles found in the post and all thirty-one of the informative articles are most certainly worth a read and actionable response:
- Tell Your Business Story, One Blog At A Time
- Twitter Files for IPO - What It Means For Users, Investors and Social Media
- How To Sell on Facebook; A Detailed 9-Step Guide
- Social Media Strategy In 8 Steps
- Breaking Down the Four M's of Influencer Marketing for Better ROI
- A Scientific Guide to Writing Headlines on Twitter, Facebook and Your Blog
- Experts Share Their Best Blog Post Promotion Tips
- Empowerment Marketing: Advertising to Humans as More Than Just Selfish Machines
- Ten Visibility Tips for Google Plus
- Blog Optimization: How To Optimize Your Blog
Social media continues to be an effective tool in our content marketing strategy and the content we share on our social media space also must evolve in best practices and be optimized for critical market and search exposure. If we do not establish solid search engine visibility our site ranking will suffer terribly and we will be virtually invisible to the searching community that wants what we have to offer.
Please share your thoughts on this post and the linked articles through comment below. What were your highlights from the articles presented? If you have found this article useful please share it with others. Best wishes are extended to all marketers in their endeavours and if you have any questions feel free to submit them through our contact form on the Contact page and I'll be happy to respond.